Here at Dutty Artz we spend a lot of time highlighting our artists and releases, but there’s a lot more going on behind the scenes. Stephen Bowles, aka DJ Still Life, did great work as lead-publicist for Matt’s The Empire Never Ended album – landing some great, well written features, by writers who really understood the context that Matt’s work is coming out of. The work of publicists is becoming more and more important in an age where artists can launch a career off of an online crafted image (removing the artist and their work from any greater social context). Stephen’s work definitely showed many of us here how a publicist can help craft stories in a way that speaks to a project’s form, content, and context, and so with integrity, without sensationalizing.
When Stephen sent over his great remix of Schlachthofbronx’s Apizaco, I thought it would be the perfect time to bring his great behind the scenes work into the spotlight. I asked Stephen to give me a little background of what he’s been up to in his DJ life, and he sent over a great story of his personal journey. Check out the track and story below!